Keep The masks on
Advertisment campaign | Awareness
DESIGN CHALLENGE
People have received the facts that masks work and keep people safe. Some think wearing a masks does not help their health. There needs to be a way to get this information out to them in a light-hearted format.
TARGET AUDIENCE
The target audience is someone who enjoys going out to get their cup of coffee but also does not fully understand why people have to wear masks. They also find it annoying that no one can ever understand their order. They need a different motive other than just keeping people safe to wear a mask. They are someone who enjoys new trends.
DESIGN NARRATIVE
This campaign partner’s with The Florida Health Organization, Starbucks, and United Way Charity to spark a new interest in wearing a face mask. The campaign takes the customer’s order and puts it on a face mask that they can purchase on a micro-site linked to the Starbucks website. All proceeds from the face masks get donated to The United Way COVID Relief fund. These face masks will provide an incentive for anti-maskers to wear a mask due to the mask helping the worker better understand their order. On the website, there will be graphics that re-contextualize why wearing a face mask helps keep everyone safe.
