History of pants
branding | content creation
DESIGN CHALLENGE
The fast fashion industry causes 10% of all of humanity’s carbon emissions. There needs to be a push toward buying second hand and up-cycled clothing.
TARGET AUDIENCE
Women from the age of 16-26 are those who are shopping in the fast fashion industry the most. They are someone who loves to shop for sales and have the most up to date look. They love a unique item of clothing but do not care about the dangers of shopping for fast fashion brands. They need some other reason other than the environmental danger to get them to shop used
DESIGN NARRATIVE
The history of pants uses the history of pants to show off how unique an item of clothing from Thredup can be. Thredup is a recycled and second-hand online clothing store. There will be new Instagram content for the Instagram feed and stories. Along with the Instagram content, there will be tote bags made out of recycled materials for sale. Thredup will have a micro-site added onto their website that has an interactive history of pants timeline shop.
