CARING Challenge
Campaign Branding | logo design | Advertisement
DESIGN CHALLENGE
In a world where it is so easy to spread hate, there must be a way to spread love and kindness. Kids are so eager to be kind where adults take longer to get to that kindness. There needs to be a way to bring that childhood kindness back to adults.
TARGET AUDIENCE
Adults from the age of 20-40 begin to show their appreciation for one another less. The lack of appreciation for more distant friends or family is due to life changes such as starting a new job, getting married, and having kids. These life factors make it hard to find time to reach out.
DESIGN NARRATIVE
The Cutie’s orange is used as a vessel for kindness in the Cuties Cares Challenge. The methods to get people to interact and to spread kindness are the Care-Cards. The Care-Cards are a domino effect, where the person interacting with the Care-Cite will send a Care-Card to someone they love or care for, and then the person they sent it to gets challenged to do the same. The incentive to partake in this challenge is to receive a free bag of cuties oranges at a local market. Instagram feed posts, Facebook quizzes, and Tik-Toks used to promote the Cuties Cares Challenge.
