VES FERMENTATION CO.
branding | identity | packaging
DESIGN CHALLENGE
Create a brand for this unnamed Kombucha business. The owner always puts the environment first, and they want a brand to represent that. The brand needs to feel youthful and inviting.
TARGET AUDIENCE
The age range that the Ves brand brings in is anyone from the age of 18-35. The Ves customer loves trying new teas and kombucha flavors. They enjoy supporting a company that puts the environment first. This person would enjoy going out hiking and being with nature just the same as they love going into the city for an art gallery opening.
DESIGN NARRATIVE
Ves is a fermentation company that specializes in making kombucha and apple cider vinegar. Ves is a fun, bubbly, and eco-conscious brand. The logo for Ves uses offset stroke from the text to represent the breaking apart of the ingredients that happen through the fermentation process. The name Ves comes from the word effervescence, the bubbling that occurs during the fermentation process. Earthy colors represent how the Ves is handmade and all-natural. Each bottle has biodegradable stickers with soy ink. A self-fill drink carrier allows the customer to avoid waste by picking the flavors they want. The Vessel Return helps to recycle the glass bottles back to the company to save money and prevent waste.
