GET YOUR LIFE BACK
ad campaign | non-profit
DESIGN CHALLENGE
Create an ad campaign for The National Multiple Sclerosis Society that helps to reach out to the early signs of MS.
TARGET AUDIENCE
The target audience for the Multiple Sclerosis Ad Campaign are people in their 20’s. They are someone who has been having unknown body changes and is looking for answers.
DESIGN NARRATIVE
The Multiple Sclerosis Awareness Campaign uses the imagery of fallen food or drinks items as a symbol for one of the possible re-occurrences someone with MS would go through. Billboards, bus stops, social media, and floor ads create all the components within this ad campaign. A tabling event will be located at an undergrad and graduate school to help educate those within the early diagnosis age range. In some of the campaign components, abstracted visuals of the symptoms help those who may have this disease understand the warning signs better.
